Peter Justen is not your typical healthcare technology leader. As the Founder and CEO of AmeriTrust Solutions, he is focused on fixing one of the most complex systems in the United States—Medicaid enrollment.
His approach is not about disruption for the sake of innovation. Instead, it is about restoring broken systems, simplifying processes, and ensuring that healthcare support reaches those who need it most—with dignity and efficiency.
From Personal Experience to Purpose-Driven Innovation
Peter Justen’s journey into healthcare reform began with a deeply personal experience. When he moved his elderly mother across state lines, he encountered the complexities of Medicaid firsthand.
Despite being eligible, she faced:
- Lengthy application delays
- Repetitive documentation requirements
- Anxiety over healthcare access
This experience revealed a critical flaw: the system designed to help people was often creating unnecessary stress and barriers.
Understanding the Problem: A Broken Medicaid Application System
Traditional Medicaid applications are complex and time-consuming, often involving:
- Over 200 questions
- Multiple document submissions
- Repeated data entry
These inefficiencies lead to:
- Delayed approvals
- Administrative overload
- Increased costs for healthcare systems
Peter recognized that the issue was not intent—but outdated processes.
The AmeriTrust Solution: Simplifying Medicaid Enrollment
AmeriTrust Solutions introduces a modern, data-driven approach to Medicaid enrollment.
Key Innovations:
- Reduces application questions by up to 90%
- Uses verified third-party data to prefill forms
- Enables application completion in approximately 12 minutes
Instead of requiring applicants to gather extensive documentation, the system retrieves verified data automatically, allowing users to simply review and confirm.
Improving Accuracy and Reducing Costs
The platform doesn’t just improve speed—it enhances accuracy.
Measurable Impact:
- Reduces administrative costs by up to 70%
- Minimizes incomplete or incorrect applications
- Lowers improper payments and fraud
For states and healthcare providers, this translates into hundreds of millions of dollars in savings annually.
Supporting Healthcare Providers and Agencies
AmeriTrust Solutions is designed to integrate seamlessly with existing systems.
Key Benefits:
- Works alongside legacy state systems
- Enables bedside application completion in hospitals
- Helps providers recover uncompensated care costs
This flexibility allows both state agencies and healthcare institutions to adopt the solution without major infrastructure changes.
Leadership Built on Experience and Scale
Before founding AmeriTrust Solutions, Peter Justen built a successful career in financial services and data analytics.
His achievements include:
- Launching a high-growth division at Countrywide Funding
- Originating over $1.8 billion in loans within 18 months
- Building a financial services network with over 1,100 partners
He has also worked with government entities and delivered insights to organizations such as the Federal Reserve.
A Partnership Approach to Government Innovation
Innovation in government systems requires trust and compliance. Peter understands this deeply.
Key Principles:
- Adherence to strict privacy standards (SOC 2, GovRAMP)
- Transparent and auditable processes
- Collaboration with agencies rather than disruption
By working at the pace of government, AmeriTrust Solutions ensures secure and reliable implementation.
The Human Impact: Reducing Stress and Improving Access
Beyond efficiency and cost savings, the most significant impact is human.
Applicants who once experienced:
- Confusion
- Frustration
- Anxiety
can now complete their applications quickly and confidently.
This shift restores dignity to individuals navigating public assistance programs.
Thought Leadership: Guardians of Care
Peter Justen’s insights into Medicaid are further explored in his book, Guardians of Care.
The book examines:
- The history of Medicaid
- Systemic inefficiencies
- Opportunities for reform
This research directly informs the mission and design of AmeriTrust Solutions.
Vision for the Future: Expanding Beyond Medicaid
Peter’s long-term vision extends beyond Medicaid.
He aims to make AmeriTrust Solutions the front door for all public benefit programs, including:
- SNAP (food assistance)
- Unemployment benefits
- Other government support systems
His goal is to create a unified, user-friendly experience across public services.
Leadership Philosophy: Fixing Systems, Not Breaking Them
Peter Justen believes in solving the right problems—not just the most visible ones.
His leadership approach focuses on:
- Identifying root causes
- Building sustainable solutions
- Aligning systems with their original purpose
This philosophy drives meaningful, long-term impact.
Balance and Perspective: The Leader Behind the Vision
Outside of work, Peter maintains balance through:
- Family time with his growing number of grandchildren
- Fly fishing and time in nature
- Reading and continuous learning
- Restoring his historic farmhouse
These activities help him stay grounded and focused.
Conclusion: Building a Better Future for Public Healthcare
Peter Justen is redefining how public healthcare systems operate. Through AmeriTrust Solutions, he is transforming Medicaid enrollment into a faster, more accurate, and more humane experience.
His mission goes beyond technology:
to restore dignity, reduce barriers, and ensure that support reaches those who need it most.
By focusing on real problems and practical solutions, Peter is setting a new standard for healthcare technology and public service innovation.